We’re 35 this year!

The Advertiser is the longest established advertising publication in the Royal Wootton Bassett and Lyneham area. The publication started in 1988 — so January 2023 heralds our 35th year of producing this popular local free magazine. With a monthly delivery of 9,000 copies to local homes and businesses, we deliver across Royal Wootton Bassett and Lyneham, as well as the surrounding villages.

Many advertisers have been loyal to our publication for a long time – some even from the date it started.

Supporting the local community

The Advertiser plays an important role in the local community. The publication encompasses a host of local services and retailers in one compact, easy-to-navigate paper. Using our website, you can browse the latest issue online, read previous issues, submit your ads and more.

What’s more, our free listings of non-profit making events help many local organisations gain new members or run events successfully. Residents can advertise their private sale items and at the same time see what our wonderful traders and service providers have to offer.

Meeting challenges and thriving

The Advertiser is still thriving amidst modern online communication mediums such as social media sites and holding its own in the local advertising market place. That says a lot for any business in times of market change, pandemics, Brexit and rising costs of living.

We have produced over 400 publications in 35 years – we have never missed a month since starting in 1988, continuing through all sorts of adversity. During the pandemic, our loyal team of distribution agents continued to deliver in the hour a day exercise allowed by the government. We diversified, not only supplying door-to-door messages, but putting copies of the magazine into more pickup points in local shops that were allowed to stay open. Advertisers were still keen to trade and notify customers in ways they could trade, safety notices were placed by local government and opportunity arose to replace lost traders in the local marketplace. The Royal Wootton Bassett and Lyneham Advertiser adapted to the change and is here now to say, “we did it!”

Supporting local business

Buying local has always been a strong selling point of this magazine. It keeps the local economy thriving — and where better to source a service or supplier you need than on your doorstep? People like local. There’s a familiarity and sense of knowing the person you’ve contacted because they share their lives in the same area as you. Local knowledge, understanding and trust is foremost in the decision process when looking for a service. Somebody will know somebody else who has used that business that is advertising.

Thank you to our customers and our team!

Over 80% of the advertisers in the magazine promote their businesses with us regularly, if not permanently. Readers get to know who is around to help them when they need a service and turn to the magazine for sourcing information.

I’m proud this milestone has been achieved and thank all involved — including our valued advertisers, distribution agents, printer and web designers. Let’s continue to keep this magazine at the forefront of the local advertising marketplace!